Focinhos
Felizes
TEAM: 2 PX | DURATION: 4 MOTHS | ROLL: UX/UI
"Focinhos Felizes" is a pet hotel whose mission is to ensure that pets feel comfortable and well cared for, during their stay away from home. All thanks to the dedication of a team of trained professionals, state-of-the-art facilities, and a commitment to personalized service.
the problem
The team spends too much time on the phone responding to calls from owners, requesting updates on the well-being of the housed animals and wanting informations about service bookings.
the solution
Give owners the opportunity to make online bookings, as well as to monitor their animals' stay online.
Focinhos Felizes
TEAM: 2 PX | DURATION: 4 MOTHS | ROLL: UX/UI
"Focinhos Felizes" is a pet hotel whose mission is to ensure that pets feel comfortable and well cared for, during their stay away from home. All thanks to the dedication of a team of trained professionals, state-of-the-art facilities, and a commitment to personalized service.
the problem
The team spends too much time on the phone responding to calls from owners, requesting updates on the well-being of the housed animals and wanting informations about service bookings.
the solution
Give owners the opportunity to make online bookings, as well as to monitor their animals' stay online.
Focinhos Felizes
TEAM: 2 PX | DURATION: 4 MOTHS | ROLL: UX/UI
"Focinhos Felizes" is a pet hotel whose mission is to ensure that pets feel comfortable and well cared for, during their stay away from home. All thanks to the dedication of a team of trained professionals, state-of-the-art facilities, and a commitment to personalized service.
the problem
The team spends too much time on the phone responding to calls from owners, requesting updates on the well-being of the housed animals and wanting informations about service bookings.
the solution
Give owners the opportunity to make online bookings, as well as to monitor their animals' stay online.
Desk
research
Desk research
Desk
research
More than half of Portuguese households have at least one pet. In total, 33% are dogs, 23% are cats, 12% are fishes, 6% are birds, and 6% correspond to other animals.
Owners are increasingly concerned about animal well-being, and there has been a clear increase in the number of registrations and sterilizations in recent years.
More than half of Portuguese households have at least one pet. In total, 33% are dogs, 23% are cats, 12% are fishes, 6% are birds, and 6% correspond to other animals.
Owners are increasingly concerned about animal well-being, and there has been a clear increase in the number of registrations and sterilizations in recent years.
More than half of Portuguese households have at least one pet. In total, 33% are dogs, 23% are cats, 12% are fishes, 6% are birds, and 6% correspond to other animals.
Owners are increasingly concerned about animal well-being, and there has been a clear increase in the number of registrations and sterilizations in recent years.
competitors
competitors
competitors
The analysis of direct and indirect competition revealed that despite the strong growth in the pet accommodation market, most websites are still very rudimentary.
They all use appealing images of animals enjoying their facilities to attract reservations, but few of them allow online booking. And those that do, often have too many steps, making the process difficult and demotivating.
The analysis of direct and indirect competition revealed that despite the strong growth in the pet accommodation market, most websites are still very rudimentary.
They all use appealing images of animals enjoying their facilities to attract reservations, but few of them allow online booking. And those that do, often have too many steps, making the process difficult and demotivating.
The analysis of direct and indirect competition revealed that despite the strong growth in the pet accommodation market, most websites are still very rudimentary.
They all use appealing images of animals enjoying their facilities to attract reservations, but few of them allow online booking. And those that do, often have too many steps, making the process difficult and demotivating.
interviews
Where do you usually leave your pet when you're not with them?
50%
with friends
50%
in a hotel
What concerns do you have when you're not with them?
40%
attention
30%
food
20%
medicine
10%
walk
Do you think leaving them in a pet hotel would ease your concern about leaving them alone?
75%
yes
25%
no
Would you like to have access to a report about their stay, where you could see information such as their feeding, activities, or medication?
100%
yes
What type of device would you prefer to use for this kind of monitoring?
80%
phone
20%
desktop
interviews
Where do you usually leave your pet when you're not with them?
50%
with friends
50%
in a hotel
What concerns do you have when you're not with them?
30%
food
10%
walk
20%
medication
40%
attention
Do you think leaving them in a pet hotel would ease your concern about leaving them alone?
75%
yes
25%
no
Would you like to be able to see your pet on a livestream while they are at the hotel?
100%
yes
Would you like to have access to a report about their stay, where you could see information such as their feeding, activities, or medication?
100%
yes
What type of device would you prefer to use for this kind of monitoring?
80%
phone
20%
desktop
Persona
Eduarda Borges • 32 anos
Finance Director • Single • Owner of 2 dogs
Needs:
A platform that instills confidence and allows for online reservations. Being able to monitor the animals' stay is a bonus, as it helps reduce separation anxiety.
Pains:
Poorly structured websites with too many pop-ups that lack accuracy. Confusing or low-feedback reservation and payment processes.
site map (desktop)
Home
Booking
Services
Accommodation
Nursery
Training
Shearing
Store
Food
Toys
Accessories
Pharmacy
FocinhosClub
Loyalty Program
Partnerships
Account
Personal Data
Whishlist
History
Monitoring
Settings
Cart
About us
Contacts
FAQs
Newsletters
Social Media
user flow (desktop)
Start
Choose the Accommodation
Pick the
Date
Select
“Dog”
Select
“Weight”
Repeat for the other dog
Proceed to Payment
Fill in
Pet Info
Selects the pet for the extra service
Add Extra Service
Add
Room
Click
“Search”
Login with Google
Choose Payment Method
Insert Payment Data
Validation Message
Go back to Homepage
End
persona
EDUARDA BORGES
32 anos
Finance Director
Owner of 2 dogs
NEEDS:
A platform that instills confidence and allows for online reservations. Being able to monitor the animals' stay is a bonus, as it helps reduce separation anxiety.
PAINS:
Poorly structured websites with too many pop-ups that lack accuracy. Confusing or low-feedback reservation and payment processes.
persona
EDUARDA BORGES
32 anos
Finance Director
Owner of 2 dogs
NEEDS:
A platform that instills confidence and allows for online reservations. Being able to monitor the animals' stay is a bonus, as it helps reduce separation anxiety.
PAINS:
Poorly structured websites with too many pop-ups that lack accuracy. Confusing or low-feedback reservation and payment processes.
Desktop
Desktop prototype
Desktop prototype
The Goldenpath entails:
1 - reserving a stay from May 31st to June 2nd for two small dogs (5-10kg),
2 - choosing a Silver room,
3 - allocating training to pet A and grooming to pet B,
4 - completing the pets' details,
5 - signing in using the pre-registered account,
6 - incorporating transportation,
7 - finalizing payment with Visa
The Goldenpath entails:
1 - reserving a stay from May 31st to June 2nd for two small dogs (5-10kg),
2 - choosing a Silver room,
3 - allocating training to pet A and grooming to pet B,
4 - completing the pets' details,
5 - signing in using the pre-registered account,
6 - incorporating transportation,
7 - finalizing payment with Visa
The Goldenpath entails:
1 - reserving a stay from May 31st to June 2nd for two small dogs (5-10kg),
2 - choosing a Silver room,
3 - allocating training to pet A and grooming to pet B,
4 - completing the pets' details,
5 - signing in using the pre-registered account,
6 - incorporating transportation,
7 - finalizing payment with Visa
mobile
mobile prototype
mobile prototype
The goal in the mobile version is to monitor the pets' stay, either through the cameras or via stay reports.
The goal in the mobile version is to monitor the pets' stay, either through the cameras or via stay reports.
The goal in the mobile version is to monitor the pets' stay, either through the cameras or via stay reports.
(see the full project on the desktop version)